As a Certified Google Partner I offer expertise in the following
- Analysis of PPC requirements
- Audit PPC accounts
- Set-up or restructure PPC accounts
- Optimise PPC accounts
- Advanced PPC features such as remarketing
- Even more advanced features such as AdWords Scripts and APIs
- Full implementation and interpretation of Google Analytics
PPC, also known as Paid Search, generally refers to the ads that appear at the top, to the right and at the bottom of search engine results pages. So PPC ads are those that are displayed as a direct result of a specific search. The two main platforms are Google AdWords and Bing Ads (formally Microsoft Adcenter), although the bigger social networks are becoming increasingly relevant./p>
PPC is one of the most powerful forms of advertising there is. Campaigns can be created, changed or adapted within minutes and be achieving results just as quickly. In the right hands a PPC campaign can produce fantastic results within hours or even minutes. There are also other benefits of increased exposure and brand awareness. Also, PPC is a great way of testing new ideas or designs very quickly and inexpensively.
I can create, manage and optimise your PPC, so you will get the benefit of over 10 years PPC experience. It is incredibly difficult for businesses to exploit the potential of PPC without expert help. The areas I can help you with include campaign management, ad copy, retargeting, landing pages, split testing, analytics and conversion rate optimisation, plus a full SEM management service if required.