Pay-Per-Click (PPC) is a challenge for businesses of all sizes, but particularly for small businesses. As many have found out, it is easy to overspend or miss the ROI sweet spot. However, in the right hands PPC is an extremely powerful tool that can drive sales and leads, improve brand awareness and transform businesses.
PPC (pay-per-click), also known as Paid Search, generally refers to the ads that appear at the top, to the right and at the bottom of search engine results pages. So paid search ads are those that are displayed as a direct result of a specific search. The two main platforms are Google Adwords and Bing Ads (formally Microsoft Adcenter), although the bigger social networks are becoming increasingly relevant.
Paid Search is one of the most powerful and inexpensive (Yes, I said inexpensive) forms of advertising there is. Campaigns can be created, changed or adapted within minutes. In the right hands a paid search campaign can produce fantastic results within hours or even minutes. There are also other benefits of increased exposure and brand awareness. Also, paid search is a great way of testing new ideas or designs very quickly and inexpensively.
I can create, manage and optimise your ppc, so you will get the benefit of over 10 years paid search experience. It is incredibibly difficult for small businesses to exploit the potential of PPC without help. The areas we can help you with include campaign management, ad copy, retargeting, landing pages, split testing, analytics and conversion rate optimisation and so on.